Publiboda

	Sector	Hair and Beauty
	Country	US
	State	New York
	Address	250 W 39th Street, # 15, NY 10018, New York, New York, US
	Phone	(212) 768-1004
	Web	http://www.annasui.com

When I was four years old, I was already talking about becoming a designer. I'm not exactly sure where I got that notion. It was probably something I saw on television. I always had it in mind that a designer had beautiful fabrics around her, and a big sketchbook, and would drape cloth around a mannequin, and go out to lunch. It seemed like a very glamorous life. I always went fabric shopping with my mom. I watched her sew and I would take the scraps and make doll clothes. Once I understood how patterns worked, I started making my own clothes. I'm a very realistic designer. I understand that there's a big difference between a fashion show and the actual product that a consumer buys. In my own store, I see what women want. I hear what they're asking for. On the runway, I'll do crazy styling and crazy accessories, but there's always a beautiful dress or a great shirt underneath. One of the biggest compliments is when someone tells me, "I have a dress I bought from you 10 years ago- and every time I wear it, my husband tells me look beautiful." You can't ask for more. People are attracted to my fashions because of all the elements I try to put into it -- There's always a very sweet feminine, girly aspect`a touch of nostalgia. There`s also the aspect of trendiness; the hipness I try to create by always adding a rock-and-roll coolness. There's always that ambiguity`the Good Girl/Bad Girl thing. All these facets have to go into my designs, or it doesn't look like "Anna Sui". Every product I put my name on has to personify the "World of Anna Sui". When a customer buys a tube of lipstick, it should give them the same excitement as buying a dress from my collection. If it doesn`t, then I'm not really doing my job.

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