Publiboda

	Sector	Fashion and Boutiques
	Country	US
	State	Maryland
	Address	10300 Little Patuxent Pkwy., MD 21044, Columbia, Maryland, US
	Phone	(410) 715-8920
	Web	http://www.bcbg.com

BcbgMaxazriagroup is taking the world by storm. With critically acclaimed collections, a loyal following of Hollywood's top celebrities and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today. Continuously expanding while defining trends, Max Azria has let the industry know that he is indeed building a global empire. Key to BcbgMaxazria's success has been Azria's ability to maintain his creativity while maximizing his keen business sense. As one of today's rare breed of designer-businessmen, Azria used his talent to create a new platform in the industry. With the launch of the BcbgMaxazria brand, he redefined the designer category by offering innovative, high-quality clothing at contemporary price points. As a result, Azria was inducted into the Council of Fashion Designers of America (CFDA) in 1998. Determined to realize his vision, Azria built upon the success of his women's ready-to-wear line and created a lifestyle brand consisting of multiple high-fashion collections for women, including evening dresses, denim, outerwear, footwear, swimwear, handbags and small leather goods. He introduced additional product categories through a series of licensing agreements with some of the industry's most reputable companies, including the world leader in men's shirting, Philips-Van Heusen Corporation, for men's dress shirts and ties, launched in Summer 2004. This licensing deal was closely followed by similar agreements with Geneva Watch Co. for women's watches, VCS Group Inc. for footwear, Neema Clothing Ltd. for suits and suit separates and ClearVision for optical eyewear in Spring 2005.

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