Publiboda

	Sector	Gifts
	Country	US
	State	New York
	Address	10 Columbus Circle, # 113, NY 10019, New York, New York, US
	Phone	(212) 757-7243
	Web	http://www.bebe.com/

Bebe designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which it markets under the bebe, 2b bebe and bebe outlet brands. Current Chairman and Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. At that time, three categories dominated the women's wear market: junior, bridge and missy. Having discovered a demographic that was neither junior nor bridge, Manny aimed to break the mold, offering this under represented population of stylish women inspirational, sexy fashion. Over thirty years later, bebe has established itself as one of the top women's retailers having developed the contempory market for the masses, before a true non-junior ever existed. bebe has forever changed the landscape of the women's retail fashion world. Through an edgy, high-impact, visual advertising campaign using print, outdoor, in-store and direct mail communication, we attract customers who are intrigued by the playfully sensual and evocative imagery of the bebe lifestyle. We also offer a line of merchandise branded with the distinctive bebe logo to increase brand awareness. Within our stores and through bebe.com, we seek to create an upscale, visually-stimulating boutique environment that further enhances the bebe brand - building customer loyalty and the online shopping experience. Furthermore, we train our stylists to be responsive and knowledgeable, reflecting the bebe image in every interaction.

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