Sector: Shoes and Accessories
Country: US
State: North Carolina
Address: 868 Inspiration Drive, Mayfaire Town Center, NC 28405, Wilmington, North Carolina, US (View Map)
Phone: (910) 256-0512
Online Shop:


Our story begins in late December 2003. While on a dream trip to Egypt my husband Abe proposed a business idea. He and his brother Rob had been working in the clothing business for over 15 years and noticed how well accessories sold. He asked me what I thought about opening a jewelry and accessory only boutique and if I would be interested in joining them. I had never envisioned a career in retail but I love fashion, art and creating things from scratch. A boutique would be the perfect outlet for that, so I said "let's do it!". Combining their knowledge of the retail world with my sense of fashion and eye for detail, we opened our first Bijuju in March of 2004 in Myrtle Beach, South Carolina, barely three months after conceiving the idea. A lot of love, thought, sweat and tears went into opening that first location. We worked countless hours creating displays that inspired, color coded sections and picking out the perfect packaging. I flew to New York weekly picking out unique merchandise and worked with local artisans who made jewelry and scarves. No details were spared. Everything we did was with genuine love. Customers wrote thanking us for an awesome experience from all over the country, (many of our customers were tourists to the beach) attaching pictures of themselves wearing our product, and visiting us again year after year. We created a happy, beautiful boutique, selling beautiful products that make women feel special. 6 months later we opened our second location and have been growing ever since. We currently operate 8 boutiques in North and South Carolina. Now I am lucky enough to travel the world finding unique treasures and working with local artisans in every market we enter, nurturing the local community. We didn't just create a business, we created an experience. Our main focus was and always will be to offer affordable fashionable jewelry and accessories in a beautiful setting and build relationships with our customers and employees. Every woman who walks through our door feels celebrated and beautiful no matter how much she spends. We take a lot of pride in Bijuju. It is a reflection of who we are as people, so we put a lot of love into everything we do.

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