Sector: Shoes and Accessories
Country: US
State: Nevada
Address: 530 W. Plumb Lane, Suite E, NV 89509, Reno, Nevada, US (View Map)
Phone: 775.826.0505
Fax: 775.826.0501


The Swoon story is, oh so appropriately, a love story. I started collecting petticoats from the 1950s when I was four years old. (Dress-up was and continues to be my favorite pastime.) I was obsessed with wedding dresses throughout my childhood and even went so far as to write my Master`s thesis on wedding gowns while I was in graduate school. I love great fashion and I love the big moments in life that allow us to wear really incredible dresses. This love/fascination/obsession landed me at the acclaimed Marina Morrison Bridal Salon in San Francisco where I spent several years dressing and consulting for The City`s most elite brides. A Reno girl three generations back, I returned to my hometown to bring something fresh and contemporary to the bridal scene after encountering more and more Reno/Tahoe brides in San Francisco who complained that there was nowhere to shop in Reno. I believe in Reno. And, I believe that Reno is ready for (and deserves) a modern and cosmopolitan bridal salon. I wanted to build a store to bring the best in bridal to Reno, so that brides can shop locally and not be forced to drive or fly out of the area to find a dress. I wanted to create a store where I would want to shop for my wedding dress. Simply put, the dress collection at Swoon is created for fashion-savvy brides who want elegance, style, and sophistication in their dress choices. The Swoon shopping experience is personal, approachable, hip, helpful, and refreshingly glamorous. Reno, family, education, experience, a faithful and fearless love of dresses beautiful, style personal, settings glamorous - all add up to Swoon. We work by appointment so we can give you the experience you deserve. Finding a wedding dress is a process-it`s about exploring options, discovering our likes and Loves, and landing on something that makes us feel amazing. (And don`t worry if you haven`t been thinking about what you want to wear on your wedding day since you were five and you have no idea what you want to wear-we`ll help you find a starting place.) At Swoon, we foster a personal and intimate shopping experience. As you can tell from our pink/black/white Hollywood glam space, we are inspired by the great fashion houses of the 1950s. We provide a modern take on that tradition of having beautiful and beautifully made gowns presented to you by a professional who understands fit and fashion to style the right look for you from head to toe. Finding you the right dress starts with surrounding you with incredible options. We focus on building a well-edited, diverse (from beach to ballroom), and downright fabulous collection of dresses. (And that includes some great options that aren`t fabulously expensive.) We believe in making thoughtful choices and every wedding gown, every bridesmaid gown, and every accessory that we carry must be "Swoon-worthy." The designers we choose are those with individual and creative points of view, who share our passion for brides and who stand behind their work, constructing incredible dresses from the inside out. A wedding dress is a very personal thing-We want you to find a dress that hasn`t been done a million times before. We want you to find a dress that is you. We want you to swoon.

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