Publiboda

	Sector	Shoes and Accessories
	Country	US
	State	New Mexico
	Address	700 S Telshor Boulevard, # 1258, NM 88011, Las Cruces, New Mexico, US
	Phone	(575) 522-8322
	Web	http://www.footaction.com/

In 2004, the Company acquired Footaction with an objective of increasing its market share in the United States by purchasing a business that caters to a consumer that typically resides in an urban area and embraces "edgy" fashion styles. Footaction's roots in urban America have provided significant street credibility with urban fashion-trend influencers. The target customers for Footaction are predominately males, under the age of 25, who are inspired by athleticism but defined by street culture. The Footaction in-store environment was recently updated with new tables and mannequins that improve the showcase of its merchandise assortments. By cross-merchandising footwear, apparel and accessories within these presentations, the Footaction stores present a more comprehensive and effective urban fashion story to the customer. New lifestyle graphics reflecting the core Footaction consumer were also added above the shoe wall in the stores to provide a shopping environment more relevant to its core customer base.

This company currently has no special offers.