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Advertising services I Why advertise with Publiboda? I Glossary of Interactive Advertising Terms

Glossary of Interactive Advertising Terms W to Z

A-D I E-H I I-L I M-O I P-S I T-V I W-Z

W

WAN (Wide Area Network)

Connectivity between a number of computers not located at the same physical location.

WAP (Wireless Application Protocol)

A specification for a set of communication protocols to standardize the way that wireless devices, such as cellular mobile telephones, PDAs and others access and browse Internet based content.

WASP (Wireless Applications Service Provider)

An organization that provides content and applications for wireless devices.

Web beacon

A line of code which is used by a website or third party ad server to track a user’s activity, such as a registration or conversion. A Web beacon is often invisible because it is only 1 x 1 pixel in size with no color. Also known as Web bug, 1 by 1 GIF, invisible GIF and tracker GIF.

Website

The virtual location (domain) for an organization's or individual's presence on the World Wide Web.

Webcasting

Real time or pre recorded delivery of a live event’s audio, video, or animation over the Internet.

Widget

A small application designed to reside on a PC desktop (Mac OS X or Windows Vista) or within a Web based portal or social network site (e.g., MySpace or Facebook) offering useful or entertaining functionality to the end user.

Wi Fi

Any of a family of wireless LAN data standards (IEEE 802.11) used fairly ubiquitously for corporate and home connectivity. Also available as “hotspots” in public areas such as cafes and airport terminals, either for free or for a one time use charge or subscription fee.

WIMAX

A wireless WAN standard (IEEE 802.16) designed to provide portable (eventually mobile)wireless broadband access. Single WIMAX antennas can provide coverage over large physical areas, making deployment potentially very cost effective. Although not widely available as of 2007, sometimes considered a potential competitor to cable modems and DSL for residential broadband.

X

XML (eXtensible Markup Language)

A richer more dynamic successor to HTML utilizing SGML or HTML type tags to structure information. XLM is used for transferring data and creating applications on the Web. See SGML and HTML.

Y

Yield

The percentage of clicks vs. impressions on an ad within a specific page. Also called ad click rate.

Source: Interactive Advertising Bureau www.iab.net/